Dallas, Texas (October 5, 2021): Mentoring and Inspiring Women in Radio, Inc. (MIW), a 501(c)(3) charitable organization dedicated to the advancement of female leadership in radio broadcasting, and MRC Data (formerly Nielsen Music), the most comprehensive global provider of data and analytics to the music industry, today announced Howard University Radio Network’s WHUR-FM Music and Assistant Programming Director Traci LaTrelle as the Elevating Women in Audio: MIW & BDSradio Mentorship Program’s 2021 mentee. This collaborative effort with MRC Data/BDSradio represents MIW’s fourth annual mentorship opportunity designed specifically to enhance the careers of women interested in management positions in music programming.
LaTrelle has over 20 years of experience encompassing on-air broadcasting, commercial voice-overs, and radio station imaging for outlets all over the U.S, Trinidad, and Germany. Her radio career began on the campus of Elizabeth City State University’s WRVS-FM, as an On-Air Personality. From there, she joined companies Beasley Media Group, Cox Media Group, XM Satellite Radio, and currently Howard University Radio Network (WHUR-FM).
Her multifaceted experience at stations like WYLD and WHQT prepared her to help launch “The Quiet Storm Station'' on 98.3 FM in Washington, DC and The Quiet Storm Mobile App, a 24/7 all slow jams and love songs format. In addition to her responsibilities at WHUR, one of Traci’s most fulfilling involvements, besides being a mom to her two daughters, is working with college students through Howard University’s internship program.
MIW Board President Ruth Presslaff comments, "Traci is incredibly accomplished and still eager to grow further in our business. I am so excited for the opportunities that lie ahead of her and the chance for MIW to play a part in her growth. Congratulations to Traci and, as always, big thanks to Haley Jones, Scott Musgrave, and MRC Data who make this mentorship possible."
“We are so excited to announce Traci LaTrelle as our mentee for the fourth annual MIW-MRC Data Mentoring Program,” said Haley Jones, Head of Independents/Director of Radio for MRC Data. “We had more candidates than ever apply this year showing the importance of our partnership. Traci’s passion, dedication to audio, and open mind embodies everything we are looking for in a candidate and I can’t wait to get started.”
“Receiving the call that I was selected among my peers to be the next MIW BDSradio Mentee was truly one of the biggest highlights of my career,” said LaTrelle. “I’m looking forward to gaining more knowledge and elevating my skill set to advance my career with the help of some of the best programming minds in the business. The support of these amazing, influential women is something I’ve longed for and I will continue to give back to other women along this journey.”
Past mentees include Leslie Scott, now Regional Vice President, Programming Audacy, Inc.; Grisel Barajas, a rising programming star who passed away unexpectedly in 2020; and most recently, Amanda “ICE” Habrowski, Content and Music Director for Alpha Media, Portland, OR.
The ‘Elevating Women in Audio: MIW & BDSradio Mentorship’ program supplements the ongoing MIW Mildred Carter Mentoring Program, that offers women in all divisions of radio advice for broadcasting management, education, and access to radio broadcasting leaders at the very highest level.
# # #
About the Mentoring and Inspiring Women in Radio, Inc.:
Mentoring and Inspiring Women in Radio, Inc. (MIW) is a volunteer 501(c)(3) charitable organization of top-level female radio professionals, from across the country, who are dedicated to using their influence and resources to help other women in radio broadcasting develop management and leadership skills. The MIW organization is equally committed to advocating for the advancement of women to senior positions within the radio industry. For more information, please visit www.RadioMIW.com.
About MRC Data:
MRC Data is the most comprehensive global provider of data and analytics to the entertainment and music industry and consumers. Established in 2019 with the acquisition of Nielsen’s music data analytics business, MRC Data services digital service providers (DSPs), labels, airplay, and music retailers. MRC Data’s data powers the Billboard charts, the industry’s most complete and well-respected database of charts across all music genres. MRC Data products include Music Connect, BDSradio, and Music360, which collectively capture and represent the most robust dataset related to music sales, performance, artist activity, and consumer engagement. MRC Data is part of P-MRC Data, a joint venture between MRC and Penske Media Corporation (PMC).