‘Elevating Women in Audio: MIW & BDSradio Mentorship’ is Designed Specifically for Women in Music Programming
Dallas, Texas (July (7) 2021): Mentoring and Inspiring Women in Radio, Inc. (MIW), a 501(c)(3) charitable organization dedicated to the advancement of female leadership in radio broadcasting, and MRC Data (formerly Nielsen Music), the most comprehensive global provider of data and analytics to the music industry, announced today ‘Elevating Women in Audio: MIW & BDSradio Mentorship’. BDSradio is one of MRC Data’s most widely used tools showcasing airplay, sales, and streaming side-by-side. This collaborative effort with BDSradio represents MIW’s fourth annual mentorship opportunity designed specifically for women in music programming.
The ‘Elevating Women in Audio: MIW & BDSradio Mentorship’ program is a year-long experience that provides greater opportunities for women interested in management positions in audio, and involves personalized conversations with the best programming minds in the business to help advance a career within the radio/audio industry. In addition, the program will give the mentee the chance to attend Radio Show 2021 this October in Las Vegas, the premier event for the audio community.
The mentorship is available to one female brand manager, content/program director, assistant program director, and/or music director from any U.S. based music format.
MIW Board President Ruth Presslaff said, “Year after year, MIW's Gender Analysis Study shows particular weakness in programming/content opportunities for women. The MRC Data team is to be commended, and thanked, for stepping up with a solution to this on-going issue. This mentorship has consistently identified rock stars and we're eager to work with our next mentee, and grateful for MRC Data's continued support.”
“It is an honor to co-sponsor the fourth annual MIW-MRC Data mentoring program,” added Haley Jones, Head of Independents/Director of Radio for MRC Data. “As we reimagine our industry, now more than ever, we are passionate about championing and elevating women in audio. It’s awe-inspiring to see firsthand the impact it has had on past mentees as they advance their careers.”
Past mentees include: Leslie Scott, now Regional Vice President, Programming Audacy, Inc.; Grisel Barajas, a rising programming star who passed unexpectedly in 2020; and most recently ICE, Amanda Habrowski, Content and Music Director for Alpha Media, Portland, OR.
The ‘Elevating Women in Audio: MIW & BDSradio Mentorship’ program supplements the ongoing MIW Group Mildred Carter Mentoring Program, which offers women in all divisions of radio advice for broadcasting management, education, and coveted access to leaders in radio broadcasting at the very highest level.
For more information on MIW and the Elevating Women in Radio: MIW-BDS Radio Mentorship program, please visit www.radioMIW.com.
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About the Mentoring and Inspiring Women in Radio, Inc.:
Mentoring and Inspiring Women in Radio, Inc. (MIW) is a volunteer 501(c)(3) charitable organization of top-level female radio professionals, from across the country, who are dedicated to using their influence and resources to help other women in radio broadcasting develop management and leadership skills. The MIW organization is equally committed to advocating for the advancement of women to senior positions within the radio industry. For more information, please visit www.RadioMIW.com.
About MRC Data:
MRC Data is the most comprehensive global provider of data and analytics to the entertainment and music industry and consumers. Established in 2019 with the acquisition of Nielsen’s music data analytics business, MRC Data services all digital service providers (DSPs), labels, airplay, and music retailers. MRC Data includes the industry’s definitive Billboard charts, encompassing the most complete and well-respected database of charts across all music genres. MRC Data products include Music Connect, Broadcast Data Systems and Music360, which collectively capture and represent the most robust dataset related to music sales, performance, artist activity, and consumer engagement. MRC Data is part of P-MRC Data, a joint venture between MRC and Penske Media Corporation (PMC).
PRESS INQUIRIES:
Mentoring and Inspiring Women in Radio, Inc
Denyse Smith Mesnik, APR
MIW Board Member | Mesnik Group President