Mentoring and Inspiring Women in Radio Valerie Blackburn

Sponsor Greater Media
Mentoring & Inspiring Women in Radio Biography

Lynn Anderson, CRMC, CDMC MIW
Lynn Anderson Media

Beginning her career as a high-school intern in Detroit at WXYZ (both TV and Radio) Lynn is a veteran of sales, station, cluster, market, network and international management. Lynn frequently served as a Faculty Member for the NAB and RAB’s Managing Leadership Conferences. For 7 consecutive years (2003 – 2009) Lynn was named one of Radio Ink Magazine’s “Most Influential Women in Radio”. This served as a springboard to her membership in the the “Mentoring and Inspiring Women in Radio” group, which honored Lynn with the “TRAILBLAZER AWARD, 2010” at the NAB/RAB Radio show in Washington, DC.

Joining KIIS-FM / AM, Los Angeles before its meteoric rise to fame, Lynn was ultimately promoted to President & General Manager of the nation’s reigning top-billing FM station. KIIS-FM earned several Marconi and Billboard Awards for “Station of the Year” under her leadership. Lynn was also recognized as "General Manager of the Year," & “Broadcaster of the Year” by AWRT and was profiled in Tom Peter’s book "Radio: In Search of Excellence”, sharing the secrets of Americas most admired and successful Radio managers.

Lynn subsequently joined international radio content provider Radio Express as EVP Worldwide / Sales and Marketing and advanced to partner. She led the creation of a global radio ad network and corresponding branding solutions for multi-national advertisers and their agencies. She was also a frequent speaker, trainer and presenter for client stations, advertisers, and at international media conventions, summits and think-tanks.

Returning to domestic radio as Regional VP/General Manager of Metro Networks’ LA and Southwest Region, Lynn then joined Chancellor Broadcasting’s San Francisco cluster of KBGG, KSAN, KNEW and KABL, all of which are now Clear Channel stations.

Moving to Sonoma County, California just prior to joining RAB, Lynn’s consulting company, Broadcast Strategies, focused primarily on creating and directing sales and management systems and strategies for mid-and small-market radio stations, including managing the merger of a 4-station cluster in her home market.

Lynn then joined the Radio Advertising Bureau as Senior Vice President, Consulting & Training Division. During her tenure, Lynn trained thousands of radio station sellers and managers and conducted nearly two thousand keynotes, workshops, seminars, panels and webinars with both member stations and advertisers.

In addition, Lynn authored countless articles for “Radio Sales Today” and other industry publications. She also created and produced a plethora of panels as well as personally presenting many sessions at the annual NAB and RAB Conventions and for many of the individual State Broadcast Associations.

She continues to lead the BMI / MIW-sponsored “Rising Through The Ranks” scholarship-based workshop, has served on the boards of many industry and other foundations, is an active member of the Mentoring and Inspiring Women in Radio and has mentored countless professionals in the radio industry.

Aggregating her media experience, Lynn has now formed Lynn Anderson Media, to provide integrated holistic 360-training, coaching, consulting and project-based services & solutions to broadcast, media and advertisers.

Lynn holds a B.A. degree in Business Administration and Marketing from Michigan State University and performed graduate studies at U.C.L.A. A former resident of Detroit, Chicago, Los Angeles and San Francisco, Lynn and her husband Michael Day, CEO of Michael Day-Media Incentives, now live in Sonoma County, California, raising…a few grape vines, horses, emus and more than 75 llamas! No wonder her good friends sometimes call her “Llama Mama!”

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