Mentoring and Inspiring Women in Radio Corinne Baldassano

Sponsor Greater Media
 
Mentoring & Inspiring Women in Radio Biography

Corinne Baldassano
MIW Founder
MIW Executive Committee
Senior Vice President, Programming and Marketing
Take On The Day, LLC/The Dr. Laura Program
Email: cbaldassano@totdradio.com


Corinne Baldassano began her radio career at WHN Radio in New York City, where she worked her way up from Editorial Researcher to Music Director. She then began a 16 year association with ABC when she became Music Director for WPLJ-FM, New York City, which went on to be the most-listened to FM station in the country. Corinne moved on to be be Program Director at ABC-owned KAUM-FM in Houston, and Program Director at WSAI-FM in Cincinnati.

She went to the network side of the business when she became Program Director of ABC's Contemporary and FM Radio Networks, and after a stint in Affiliate Sales at United Stations Radio Networks, she was named Director of the ABC Entertainment Radio Network. In 1990, she was promoted to Vice President of Programming for the ABC Radio Networks, where she supervised the production of programs such as American Top 40 and American Country Countdown. During that time, she started her twelve-year association with Nashville's Country Radio Broadcasters, serving as Agenda Chairman of their annual seminar, and then joining the Board of Directors. She later worked as Vice President, Programming for Westwood One, and helped create Sony's SW Networks as Senior Vice President of Programming. Corinne then returned to her news background and joined the Associated Press as General Manager, Radio Division.

In 2000, she made the leap to the Internet, joining Internet music broadcaster, soundsbig.com, and then joined Emmis-led Internet venture LMiV as Vice President/Content. For the last six years, she has been Senior Vice President, Programming and Marketing for Take On The Day, LLC in their Los Angeles production office.

Corinne holds an MBA in Finance and Corporate Strategy from New York University's Stern School of Business, and also holds an MA in Theatre and Cinema. She is a founding member of the MIWs and currently participates on the Executive Committee.

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